RSSground.com / Feb 26, 2016 14:09 Ask any search expert how they think content affects SEO, and nearly all of them will probably say content is vital for achieving ranking results. The common mantra, “content is king,” has become a rule of practice in most SEO circles, though its origin dates back to an essay by Bill Gates before Google was even founded. The issue here is that digital marketing is a complex, interconnected web of different strategies that affect one another in different ways. For example, search engine optimization (SEO) and search engine marketing (SEM) can be classified as two different strategies, while content can complement and enhance most other digital marketing strategies, including SEO, SEM, social media, PPC, affiliate marketing, and email marketing. We know that content is vital for an SEO campaign to succeed, but let’s try to flip that logic around. Is it possible for an SEO campaign to succeed through the use of content only? The ...